Privacy policy

Last updated: 21 June 2025

This Privacy Policy explains how Rob Late Audio (referred to in this document as “Rob Late Audio”, “we”, “us” or “our”) collects, uses, shares and protects the personal information you provide when you visit or make a purchase from our website roblate.com (the “Site”).

We are committed to handling your information openly, honestly and in line with the UK General Data Protection Regulation (UK GDPR), the EU GDPR and the California Consumer Privacy Act (CCPA), where they apply.

1. WHO WE ARE & HOW TO CONTACT US

Business name: Rob Late Audio
Registered office: Office 1, Izabella House, 24-26 Regent Place, City Centre, Birmingham B1 3NJ, United Kingdom
Email: [team@roblate.com](mailto:team@roblate.com)

If you have any questions about this Privacy Policy, want to exercise your legal rights, or need to make a complaint, please contact us using the details above. If we cannot resolve your complaint, you can refer it to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

2. THE INFORMATION WE COLLECT AND WHY

• Device information – Purpose: to load the Site correctly and analyse visitors’ use so we can improve it. Legal basis: legitimate interests. What we collect: browser type & version, IP address, time-zone, cookie IDs, pages viewed, search terms and interactions.

• Order information – Purpose: to provide products or services, process payments, arrange delivery, send invoices/confirmations, detect fraud and (where you agree) send marketing updates. Legal basis: performance of a contract; legitimate interests; consent (marketing). What we collect: name, billing & delivery address, payment details, email, phone number, order history.

• Customer-support information – Purpose: to answer enquiries and give technical or order help. Legal basis: performance of a contract; legitimate interests. What we collect: any personal information you choose to give us (for example, order number, contact details, background to your query).

We obtain most information directly from you, but certain device data is collected automatically using cookies and similar technologies (see Section 9 – Cookies).

3. HOW WE SHARE INFORMATION

We share personal information only when necessary:
• Service providers. Trusted partners such as Shopify (e-commerce platform) and payment gateways process your data strictly on our instructions.
• Legal or regulatory obligations. We may disclose data if required by law, court order or to enforce our rights.

We do not sell personal information for money or other compensation.

4. BEHAVIOURAL ADVERTISING

With your consent (where required), we use tools such as Google Analytics and Shopify Audiences to understand how visitors use the Site and to show adverts that are more relevant to you. You can opt out at any time:
• Google Ads: google.com/settings/ads/anonymous
• Facebook: facebook.com/settings/?tab=ads
• Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also visit the Digital Advertising Alliance opt-out page at optout.aboutads.info to set broader advertising preferences.

5. LAWFUL BASES FOR PROCESSING (UK/EU GDPR)

We only process personal information when at least one of the following applies:

1. Consent – you have given clear permission.

2. Contract – processing is necessary to perform or enter into a contract with you.

3. Legal obligation – we must comply with the law.

4. Vital interests – to protect someone’s life.

5. Public task – to carry out a function in the public interest.

6. Legitimate interests – our genuine business reasons, provided these are not overridden by your rights.

7. RETENTION

We keep your information only as long as necessary for the purposes set out in this Policy, including any legal, accounting or reporting requirements. For example, UK tax law generally requires us to retain order records for at least six years. When data is no longer needed, we delete or anonymise it securely.

7. AUTOMATED DECISION-MAKING

We do not make decisions that have legal or similarly significant effects on you solely by automated means. Shopify may perform limited automated checks (e.g. temporary IP or card blacklists) to help prevent fraud—these do not have significant effects on you.

8. YOUR RIGHTS

Depending on where you live, you may have the right to:
• Access the personal information we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your information (“the right to be forgotten”).
• Restrict or object to certain processing.
• Port your data to another service.
• Opt out of marketing communications at any time.

To exercise any of these rights, email [team@roblate.com](mailto:team@roblate.com). We will respond within one month.

California residents (CCPA): Rob Late Audio does not sell or share personal information as defined by the CCPA. We honour “Do Not Sell or Share” requests and recognise opt-out signals such as the Global Privacy Control (GPC).

9. COOKIES

Cookies are small text files placed on your device when you browse the Site. Some are essential for the Site to work; others help us measure performance or show relevant ads. You can manage cookies in your browser settings, but blocking them may affect how the Site works.

We use the standard Shopify cookie set listed at shopify.com/legal/cookies, plus Google Analytics cookies. Cookie lifetimes range from one session to two years.

10. DO NOT TRACK

Because there is no industry consensus on handling “Do Not Track” signals, we currently do not change our data collection when we detect such a signal.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Significant changes will be posted on this page and, where appropriate, emailed to you.

12. HOW TO COMPLAIN

If you have concerns about our privacy practices, please contact us first at [team@roblate.com](mailto:team@roblate.com). If we cannot resolve your issue, you may lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or with your local supervisory authority.

Thank you for reading—your privacy matters to us at Rob Late Audio.